A new Tomillo with 40 years of history

In Tomillo, each person lives a path of personal development and transformation that goes far beyond a career and future… It is a path of discovery, illusion and hope? It is a slow, constant, delicate and extremely beautiful process. Something that nature calls FLOWERING.

We are happy to show you the new image of Tomillo, an image that represents the evolution and blossoming of the young people we accompany. An image that projects us into the future, while maintaining our essence.

For 40 years we have been accompanying young people in vulnerable situations in their personal and professional development, through educational levers that combine experiential learning, self-knowledge, creativity, entrepreneurship, digital skills and civic awareness.

Every year we witness how this comprehensive socio-educational model brings out their full potential and transforms their life paths.

With the new image of Tomillo we want to reinforce this concept of growth of young people and connect with them more directly, giving them a greater role.

Thus, in this new visual identity, the “T” of Tomillo takes center stage, it is a “T” that grows, that blooms, a “T” that projects the evolution, growth and potential of the young people we accompany.

The essence of Tomillo

How the new image was born

In 40 years of history, society has changed and the vision and lifestyles of young people have also transformed, so our image had to go hand in hand and evolve.

If there is one thing we know at Tomillo, it is that having a positive impact, every year, on the lives of more than 3,000 people is something we cannot do alone, which is why, to renew this image, we looked for specialized companies that would like to join us. Design Bridge altruistically answered the call. In addition, we had the collaboration of volunteers from Telefónica’s creative agency team.

The challenge was complicated: we wanted a clear, simple, recognizable and fresh image that would appeal to young people, but at the same time demonstrate the solidity, experience and rigor of our 40 years of service to youth in vulnerable situations.

The Design Bridge creative team visited Tomillo and had the opportunity to talk with the boys and girls in our programs, as well as with the people who accompany them along the way. Thus, they came to the conclusion that the new image should reflect the process that young people live in Tomillo, which they described in this way:

In Tomillo, each person lives a path of personal development and transformation that goes far beyond a career and future…
It is a path of discovery, illusion and hope?
It is a slow, constant, delicate and extremely beautiful process. Something that nature calls FLOWERING

From this idea was born the new visual identity where the “T” of Tomillo is a “T” that grows, blooms, a “T” that projects the evolution, growth and potential of the young people we accompany.

We project ourselves into the future while maintaining our essence.
Thank you for growing the seed of Tomillo.